How much time should you spend on Marketing before giving up?
Instead of giving up on marketing as a whole, it’s better to give up on a few tactics that don’t work.
Marketing works on trial and error basis, you try 5-10 things for a while and see what works. This is basically like throwing spaghetti on the wall and seeing what sticks and what falls down.
From all the information that is coming in, try to filter the useful information from the noise and integrate it into your already existing workflow.
Keep trying to improve all the time by taking an idea and thinking about how you can modify it to yield better results.
Also, you need to keep a track of the channels you are getting into, for eg: For SEO, you will only be able to see results after a year but you can always use different tools to see if you are on the right track.
When working on SEO you can use ‘Ahrefs.com’ which shows you the number of backlinks you are getting every single week or month. Another tool you can use is the ‘Google search console’ that shows you how many clicks or impressions you are generating. So, if you see improvements in the number of impressions, you know that you will start getting more clicks over time.
Long-term solutions, that starts showing measurable results only after a certain period of time, will require patience. But, with the short-term solutions, like paid advertising, where the feedback is really quick, you will have to keep testing and tweaking your strategies with a small budget until something works out and then scale it up.
One last thing to keep in mind when working with short-term solutions, one needs to keep tweaking the strategies and make it work right away, otherwise, you will end up spending a lot of money with almost negligible gains.