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By offering your users the same product as your competition and undercutting them on price, you will start attracting more customers towards your brand. You can also maximize results by leveraging on latest technology and APIs which are much cheaper instead of using the old, archaic technology,  For e.g.: While big companies like ‘Moz’ are spending a lot on SEO tools you can use free APIs available online and do the same thing at much cheaper rates. So taking advantage of technology will surely help in saving you some money. Big companies often have investors, board team, executive teams, etc. So making any decisions and

Amazon is already huge, and they are only going to get bigger with time. Some reports state that Amazon’s ad revenue can reach up to $4.5 billion in 2018. So, starting your Amazon advertising game right away will be a smart decision, especially when you are into American-based advertising. Amazon’s Echo & Alexa devices are present everywhere and possess great advertising opportunity. Since the profit margin on advertising is huge, they are making more space available for advertisement. It is also estimated that within the next 5-10 years Amazon will wipe out most brick-and-mortar retailers.Therefore, make sure you take advantage of it, jump on-board and start playing

Instead of giving up on marketing as a whole, it’s better to give up on a few tactics that don’t work. Marketing works on trial and error basis, you try 5-10 things for a while and see what works. This is basically like throwing spaghetti on the wall and seeing what sticks and what falls down. From all the information that is coming in, try to filter the useful information from the noise and integrate it into your already existing workflow. Keep trying to improve all the time by taking an idea and thinking about how you can modify it to yield better results. Also, you need

The moment you’re too patient and satisfied with your marketing strategies you will get beaten at your own game by your competition. In marketing, being patient actually means you have decided to remain complacent. To accomplish your marketing goals, you can’t be patient. Always ask yourself, what else can I do to get better results right away? By continually pushing forward and using new marketing channels one will eventually start seeing great results. Yes, of course! There are different types of marketing goals; short-term goals require urgency whereas long-term goals require patience, but we can consider other marketing avenues at the same time. This is exactly where

The last year saw a huge leap in the way brands leveraged social media to boost their presence and business goals. With major social media platforms like Facebook and Instagram rolling out newer and better features on a regular basis, marketers are always on their feet to in order to be present everywhere that their customers are. 2018 is also set to be a great year for businesses with online presence as social media platforms continue to update their algorithms and roll out user friendly updates. We compiled a list of 5 major social media trends to look out for in 2018: The

I am a great fan of eastern philosophy and the way they simplify strategy and life. One of my favourite authors of that time is Miyamoto Musashi, who wrote a book called “The Book of Five Rings”. He was a famous swordsman samurai in 1645, who fought his first battle at the tender age of 9 and fought 60 duels in his lifetime, not losing even a single. The best part about his writings is that even though it was written during the 17th century, the strategies and philosophy, which he spoke about, are still relevant in modern business and entrepreneurship. Many Japanese businessmen consider this book as

In the first case of blue whale challenge death, a teenager committed suicide on 30th July 2017 in Andheri in Mumbai. Blue Whale began in Russia in 2013 with "F57", one of the names of the so-called "death group" of the VKontakte social network, and allegedly caused its first suicide in 2015. Philipp Budeikin, a former psychology student who was expelled from his university, claimed that he invented the game. Budeikin stated that his purpose was to "clean" the society by pushing to suicide those he deemed as having no value Basically, this game has a duration of 50 days. People are joining the game by uploading eerie selfies or any

If you want to become a Creative Powerhouse and increase the productivity of your own creative process, there are three things that can help. First, be sensitive to your own experiences. Pay attention to how things make you think and feel .That's how we distinguish from true insights. As Steve jobs put it , "The best designers are those " who have thought more about their experiences than other people." Similarly, the Disney process asks filmmakers to look inward. to think about their own emotions and experiences until they find answers that make imaginary characters come alive. Jerry Robbins pushed his West Side Story

Today, when I came back from  a trip, I opened my facebook and found that the like button was looking a bit different.It had a blue icon below it! And a new icon beside the blue one.When I moved the mouse over the like button a new sub-menu opened with 5 new types of Facebook Reactions icons.That specific blue icon, and the new heart-shaped one, are part of the Facebook Reactions the company has just launched. Along with giving “likes”, users will now be able to express their feelings through 5 additional reactions: Love, Haha, Wow, Sad and Angry. And this new addition opens doors

Real Time Bidding - This is one of the most fundamental topics of Online Advertising. What is RTB? From the name - Bidding, it sounds like an auction. And when you imagine an auction in the context of the advertising industry then you think it must be an auction of advertising resources. Right? That’s correct. RTB is nothing more than an auction of display inventory where advertisements are shown.  Different advertisers bid on this inventory and the highest bid generally wins. For that reason, advertisement with the highest bid is displayed on the publisher’s website. Is that very simple enough? That’s great. Now, lets