What is SEO?
Search Engine Optimization or SEO, as the name suggests, is the process of affecting the presence or visibility of a website or a web page in a search engine’s results which are often known as natural, organic, or earned results. So, the frequent and earlier a site comes into view in the list of search results, the more visitor’s traffic it will receive from the users of the search engine, and further, these visitors can be converted into customers if appropriate tactics are deployed by the company. SEO may target different types of search like local search, image search, video search, academic search, news search, and industry-specific vertical search engines.