Introduction

Aditya Birla Memorial Hospital is a multi-speciality tertiary hospital located at Pimpri-Chinchwad, Pune in the western Indian state of Maharashtra. It is Maharashtra’s First Joint Commission International (JCI) and National Accreditation Board for Hospital (NABH) accredited hospital

Brief

Increase awareness about Breast cancer and create a campaign involving I.T professionals in Pune

A campaign involving I.T professionals to increase breast cancer awareness in Pune

Milind Soman was chosen as the brand ambassador

Pinkathon Marathon was organised in November 2013

Since then it has become an annual property

700 registrations through Aditya Birla Memorial Hospital

5000 Participants

Duration of activity – 15 days