The first thing you should be doing inorder to build a retargeting list is knowing your ideal customer so that you can directly reach out to them and introduce them to your company. Another thing to keep in mind is to make sure you’re following the terms and conditions of Google, Facebook or any other retargeting service that you are using.

Outbound prospecting is more beneficial for B2B companies, you can directly reach out to the head of the businesses such as the CEOs or the marketing heads through ‘Outreach’ and ‘Zen prospect’; these tools will help you in gathering emails and contacts so that you can reach out to them at scale. After creating a list of Emails Ids through above-mentioned tools you can retarget them on Facebook, Google or LinkedIn. While retargeting, you should try to share more insights and add value to your targeted customers rather than just shooting an email insisting them to buy your product.

According to the rule of marketing; if someone sees your ads seven times they are more likely to buy your product or service. So, when you start remarketing people, they start seeing you more often and hence the chances of them buying your product increases. To do this successfully, if you are aiming for a large contract, you can make custom ads that are specifically targeted to a particular company. So, when they see your tailor-made ads everywhere they end up buying your product or service.

Lastly, instead of trying to be more interesting and showing your ads to more and more people, you should be interested in your target audience and design your ads specifically for them, this practice will definitely give better results.