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Google Trends filters out the hot and  the top ranking news on the web. One might just look up a bunch of words in Google Trends and it returns the  most searched for similar keywords at the moment. If you integrate the buzz on the web with your content, it is going to push a lot of traffic onto your website from Google. So once you have Google news, you can type in the hot "buzzwords" related to your website in order to get ideas and topics for improving your content. Once you get the trending words, you can choose the keywords in your

Imagine being in your office, middle of the day, loaded with work and a constantly buzzing mobile. After a while, you annoyingly check your phone, only to find yourself tons of email notifications from brands you don’t even recognize. Your obvious action would be either marking them as read of deleting them without checking. This is the kind of bad email marketing that has taken a toll on possibly the best marketing tool. Email Marketing is probably the most underrated but most rewarding form of marketing in terms of ROI. According to Hubspot, if you invest 1Rs into Email Marketing, the return in

Ever since the concept of “Relationship Management” became widely popular not just in the service industry, but also all other businesses, big or small, it has been the centre of every marketing strategy. Additionally, with the massive load of information available online about every single thing in the world, it has become even more crucial to maintain a brand’s or a person’s online reputation more promptly than offline. With the advent of the need, came the supply of various ORM tools and strategies, which are widely being used by companies and influential people all over the world. To talk in a nutshell, ORM

I am a Social Media professional, and a hardcore Avengers fan. So, I wondered – which Social Media site could be compared to which Avenger hero? Valid question, don’t you think? So here’s a small article comparing the qualities of these websites with the super heroes. The Hulk as Facebook The Hulk is the big ugly creature from the Avengers who isn’t very friendly and the same can be said about facebook as well. It’s the biggest social network of our times which has around 650,000,000 users with around 70% of it’s users outside USA. And it’s not friendly! Facebook has been accused of sharing data with

One thing you can do when starting out with blogs is that you can find other bloggers in your space and ask them to promote your blogs. Contrary to common belief, there are some bloggers willing to promote the content of other bloggers of the same niche. You can even pay them for promoting your content and being a traffic facilitator to your landing page. You should also make sure that you have a giveaway, on your landing page, like a free e-book, which will help you in creating your own list of email ids which you can retarget later. Moreover, by adding

As far as blogs going on the website is considered, there are two distinct belief systems among marketers. Some believe in Quality, while some believe in Quantity. Whilst quality is always the foundation for effective content strategy, quantity too has a major impact on practical grounds. Take for ex., Hubspot, which garners nearly 6 million visitors per month based on the sheer number of blogs they roll out each day. You can look at Business Insider, Huffpo, Mashable and Buzzfeed for their presence across social platforms based on the number of posts they generate each day. Ideally, you should blog couple of times a

1) Using sitelinks in your ads, opens up the opportunity to add more sections of your sites in your ads, for example, you can add links for some case study or product category page to your ads to make it more efficient. 2) Leveraging Dayparting (especially in a B2B business) will help you get better results. Dayparting is a technique that allows you to specify a percentage of your standard pay-per-click (PPC) bids for every 30-minute interval of the week, and to base your adjustments on precise historical data. 3) You can also try having a single keyword ad groups i.e. your ad group will

Earlier, when times were simpler, we used to sign up on various social media platforms to connect with friends. Little did we know, this would drastically affect not just our but also our friend’s privacy. Now, our personal data is collected and leveraged by bad players in an attempt to manipulate us.The ignorance must end now; we need some social responsibilities to counterbalance a bad product. In an alarming news, a few days back it was disclosed that a Trump aligned firm named ‘Cambridge Analytica’ collected data of around 50 million users from Facebook, and may have also predicted and influenced choices of the ballot

Are you a reality show fan? Do you follow someone influential? You might not be an avid commentator on social media, but how many times have you felt compelled to voice your opinion about the show or person you follow? Many times. The reason for it is not the popularity of the show or the status of the individual, but the emotional connect they establish with people. Whenever these influential celebrities or shows post an emotional message, it resonates with thousands of people, either in a positive or a negative way, which compels them to be vocal on social media.That is the power

The first thing you should be doing inorder to build a retargeting list is knowing your ideal customer so that you can directly reach out to them and introduce them to your company. Another thing to keep in mind is to make sure you’re following the terms and conditions of Google, Facebook or any other retargeting service that you are using. Outbound prospecting is more beneficial for B2B companies, you can directly reach out to the head of the businesses such as the CEOs or the marketing heads through ‘Outreach’ and ‘Zen prospect’; these tools will help you in gathering emails and contacts so