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Digital Marketing

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Things to Know About Youtube Advertising

YouTube is by far the most popular video watching website that exists today. And we are not exaggerating. To be able to put your video advertisement here means you are targeting almost every YouTube user. The best thing about advertising on YouTube is that you only pay for the times when your ad is watched[...]
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Use Social Media to build a strong brand.

There are people that have built a strong brand name using social media. Gretta van Riel, founder of ‘SkinnyMe Tea’, was able to reach 16 million followers on Instagram by making use of several micro-influencers. Initially, to grow your reach, you might have to give away stuff for free and send products to micro-influencers, who[...]
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How to increase social traffic, for free?

To gain more traffic from social media, for free, you can pick some keywords from your own blog, Google these keywords and find other posts similar to your content. Now, search the popular ones on Twitter, you will get a list of users that have shared these posts. Reach out to these people, contact them[...]
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How can you have an edge over your competition when they have more money and experience to their advantage?

By offering your users the same product as your competition and undercutting them on price, you will start attracting more customers towards your brand. You can also maximize results by leveraging on latest technology and APIs which are much cheaper instead of using the old, archaic technology,  For e.g.: While big companies like ‘Moz’ are[...]
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What you should know about Amazon advertising before everyone else.

Amazon is already huge, and they are only going to get bigger with time. Some reports state that Amazon’s ad revenue can reach up to $4.5 billion in 2018. So, starting your Amazon advertising game right away will be a smart decision, especially when you are into American-based advertising. Amazon’s Echo & Alexa devices are present everywhere[...]
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The reason why your business is not growing fast enough- You’re too patient

The moment you’re too patient and satisfied with your marketing strategies you will get beaten at your own game by your competition. In marketing, being patient actually means you have decided to remain complacent. To accomplish your marketing goals, you can’t be patient. Always ask yourself, what else can I do to get better results[...]
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How Uber’s New logo will change our lives forever ?

Following the trend of redesigning and launching new logos by multinationals, Uber is the latest entrant in this club. The new logo reflects Uber’s philosophy of moving Bits and Atoms (The digital as well as the physical). The “Bit” sits at the center, and the “Atom” moves rapidly in the background, demonstrating local patterns discovered[...]
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Rise and Rise of Influencer Marketing

Who are Influencers? Influencers are individuals who have the ability to influence the opinions or buying decisions of your target audience. They may be anyone,  celebrities, journalists, or even bloggers. Influencers typically have  massive following on social media or blogs. A report reveals that 90% of  consumers trust recommendations, especially by influencers. So when an [...]
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