Digital Marketing

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Rise and Rise of Influencer Marketing

Who are Influencers? Influencers are individuals who have the ability to influence the opinions or buying decisions of your target audience. They may be anyone,  celebrities, journalists, or even bloggers. Influencers typically have  massive following on social media or blogs. A report reveals that 90% of  consumers trust recommendations, especially by influencers. So when an [...]
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Future of Mobile Marketing for 2016

2015 has already kicked off with some amazing surprises in the mobile space.  The mobile advertising industry is maturing and there is no doubt that it will soon be developing by leaps and bounds. With the advent of more feature-rich mobile devices, the infancy of the Internet of Things industry, and more sophisticated analytics, the[...]
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Success is the Best Revenge-A Saga of Super Hero Baba Ramdev

Here is a typical Bollywood movie plot, a typical Indian village which is ruled by few wealthy jamindar’s they torture villagers, humiliate them and take their money, a poor chap “angry young man” tries to stop this. But Jamindars are so powerful that they don’t let this poor chap work, and create conditions because of which[...]
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Social Media Trends that will rule 2018

The last year saw a huge leap in the way brands leveraged social media to boost their presence and business goals. With major social media platforms like Facebook and Instagram rolling out newer and better features on a regular basis, marketers are always on their feet to in order to be present everywhere that their[...]
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Key Entrepreneurship Lessons from ‘The Book of Five Rings’

I am a great fan of eastern philosophy and the way they simplify strategy and life. One of my favourite authors of that time is Miyamoto Musashi, who wrote a book called “The Book of Five Rings”. He was a famous swordsman samurai in 1645, who fought his first battle at the tender age of 9 and fought[...]
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The Dark Side of Social Media – Blue whale challenge

In the first case of blue whale challenge death, a teenager committed suicide on 30th July 2017 in Andheri in Mumbai. Blue Whale began in Russia in 2013 with “F57”, one of the names of the so-called “death group” of the VKontakte social network, and allegedly caused its first suicide in 2015. Philipp Budeikin, a former psychology student who was expelled[...]
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3 Steps to become a Creative Powerhouse

If you want to become a Creative Powerhouse and increase the productivity of your own creative process, there are three things that can help. First, be sensitive to your own experiences. Pay attention to how things make you think and feel .That’s how we distinguish from true insights. As Steve jobs put it , “The[...]
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How Real Time Bidding is the new Share Market of India

Real Time Bidding – This is one of the most fundamental topics of Online Advertising. What is RTB? From the name – Bidding, it sounds like an auction. And when you imagine an auction in the context of the advertising industry then you think it must be an auction of advertising resources. Right? That’s correct.[...]
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Public Display of Affection” on Social Media Sites

Are you suffering from Social PDA??? Please have a look at these status messages Koochi poo pls come soon , sona Misses u a lot! Completed 1 week with my new found love and celebrating it with my adorable darling ragini! Do any of these ring a bell? I am sure you’ve seen these status[...]
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