The last year saw a huge leap in the way brands leveraged social media to boost their presence and business goals. With major social media platforms like Facebook and Instagram rolling out newer and better features on a regular basis, marketers are always on their feet to in order to be present everywhere that their[...]

I am a great fan of eastern philosophy and the way they simplify strategy and life. One of my favourite authors of that time is Miyamoto Musashi, who wrote a book called “The Book of Five Rings”. He was a famous swordsman samurai in 1645, who fought his first battle at the tender age of 9 and fought[...]

In the first case of blue whale challenge death, a teenager committed suicide on 30th July 2017 in Andheri in Mumbai. Blue Whale began in Russia in 2013 with “F57”, one of the names of the so-called “death group” of the VKontakte social network, and allegedly caused its first suicide in 2015. Philipp Budeikin, a former psychology student who was expelled[...]

If you want to become a Creative Powerhouse and increase the productivity of your own creative process, there are three things that can help. First, be sensitive to your own experiences. Pay attention to how things make you think and feel .That’s how we distinguish from true insights. As Steve jobs put it , “The[...]

Today, when I came back from  a trip, I opened my facebook and found that the like button was looking a bit different.It had a blue icon below it! And a new icon beside the blue one.When I moved the mouse over the like button a new sub-menu opened with 5 new types of Facebook Reactions icons.That[...]

Real Time Bidding – This is one of the most fundamental topics of Online Advertising. What is RTB? From the name – Bidding, it sounds like an auction. And when you imagine an auction in the context of the advertising industry then you think it must be an auction of advertising resources. Right? That’s correct.[...]

Are you suffering from Social PDA??? Please have a look at these status messages Koochi poo pls come soon , sona Misses u a lot! Completed 1 week with my new found love and celebrating it with my adorable darling ragini! Do any of these ring a bell? I am sure you’ve seen these status[...]