Facebook ads are very popular and effective, and a great way for marketers to reach targeted masses. They are quick and an easy way to increase brand awareness and make your product or service reach the public. Here we will talk about a few basic things to keep in mind while working on Facebook ads[...]

Imagine being in your office, middle of the day, loaded with work and a constantly buzzing mobile. After a while, you annoyingly check your phone, only to find yourself tons of email notifications from brands you don’t even recognize. Your obvious action would be either marking them as read of deleting them without checking. This[...]

Ever since the concept of “Relationship Management” became widely popular not just in the service industry, but also all other businesses, big or small, it has been the centre of every marketing strategy. Additionally, with the massive load of information available online about every single thing in the world, it has become even more crucial[...]

I am a Social Media professional, and a hardcore Avengers fan. So, I wondered – which Social Media site could be compared to which Avenger hero? Valid question, don’t you think? So here’s a small article comparing the qualities of these websites with the super heroes. The Hulk as Facebook The Hulk is the big[...]

One thing you can do when starting out with blogs is that you can find other bloggers in your space and ask them to promote your blogs. Contrary to common belief, there are some bloggers willing to promote the content of other bloggers of the same niche. You can even pay them for promoting your[...]

As far as blogs going on the website is considered, there are two distinct belief systems among marketers. Some believe in Quality, while some believe in Quantity. Whilst quality is always the foundation for effective content strategy, quantity too has a major impact on practical grounds. Take for ex., Hubspot, which garners nearly 6 million[...]

1) Using sitelinks in your ads, opens up the opportunity to add more sections of your sites in your ads, for example, you can add links for some case study or product category page to your ads to make it more efficient. 2) Leveraging Dayparting (especially in a B2B business) will help you get better[...]

Earlier, when times were simpler, we used to sign up on various social media platforms to connect with friends. Little did we know, this would drastically affect not just our but also our friend’s privacy. Now, our personal data is collected and leveraged by bad players in an attempt to manipulate us.The ignorance must end[...]

Are you a reality show fan? Do you follow someone influential? You might not be an avid commentator on social media, but how many times have you felt compelled to voice your opinion about the show or person you follow? Many times. The reason for it is not the popularity of the show or the[...]