Following the trend of redesigning and launching new logos by multinationals, Uber is the latest entrant in this club. The new logo reflects Uber’s philosophy of moving Bits and Atoms (The digital as well as the physical). The “Bit” sits at the center, and the “Atom” moves rapidly in the background, demonstrating local patterns discovered[...]

Who are Influencers? Influencers are individuals who have the ability to influence the opinions or buying decisions of your target audience. They may be anyone,  celebrities, journalists, or even bloggers. Influencers typically have  massive following on social media or blogs. A report reveals that 90% of  consumers trust recommendations, especially by influencers. So when an [...]

2015 has already kicked off with some amazing surprises in the mobile space.  The mobile advertising industry is maturing and there is no doubt that it will soon be developing by leaps and bounds. With the advent of more feature-rich mobile devices, the infancy of the Internet of Things industry, and more sophisticated analytics, the[...]

Here is a typical Bollywood movie plot, a typical Indian village which is ruled by few wealthy jamindar’s they torture villagers, humiliate them and take their money, a poor chap “angry young man” tries to stop this. But Jamindars are so powerful that they don’t let this poor chap work, and create conditions because of which[...]