Chatbots automate conversations with users with conversational AI and facilitate customer communication till they reach a person for assistance. Chatbots are software programs that employ artificial intelligence and language generation and interpretation to comprehend what a human wants and direct them to their desired goal with the least amount of effort on their part. For your customer experience touchpoints, it’s like having a virtual assistant. A chatbot uses pre-existing conversational data to comprehend the nature of questions individuals tend to have and then analyze the accurate answers to the same. These chatbots then use machine learning to improve at generating better answers and facilitate conversations.
A marketing chatbot interacts and converts clients on their preferred channel and at their preferred time at scale. A marketing chatbot, in a nutshell, helps customers, personalizes experiences, makes recommendations, and promotes business outcomes.