WHAT IS GOOGLE ANALYTICS?
It is a website management tool that comes under Google Marketing Platform. It assists the brands with the information regarding their website visitors and mobile app users. It has become a crucial wing in the digital marketing process without which accurate decisions can not be taken for the brands. Nowadays, mobile is the best way to connect with customers to expand the business. To assure the mobile app is used to its optimum, Google Analytics and Firebase Analytics play an important role to monitor the success.